Insight

Explore practical insights, strategies, and ideas for modern finance teams.
June 18, 2026
Insight
The Risks of Deploying a Generic AI Chatbot in the Medical Industry (And How to Avoid Them)
Generic AI chatbots are being deployed across healthcare faster than the risks are understood. This article covers the three that matter most, hallucination, privacy and missing human oversight, and how to design around each one.
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May 26, 2026
Insight
How Much Does a Fractional CMO Cost in the UK? (2026 Pricing Guide)
A fractional CMO gives growing businesses board-level marketing leadership at a fraction of a full-time hire. But the right cost depends entirely on what you actually need — days per week, seniority, sector, and whether you want strategy alone or delivery too. Here's how UK rates work in 2026 and how to match the spend to your stage.
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May 12, 2026
Insight
How to Appear in ChatGPT Answers: A Brand Visibility Guide
How to appear in ChatGPT answers, and why it matters. A practical guide to AI brand visibility: how citation works, what AI systems actually reward, why marketing and software expertise need to sit together, and where to start.
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April 10, 2026
Insight
Strong SEO Rankings Don't Guarantee AI Visibility. Here's What Actually Does
AI search is now a primary channel for buying decisions, but strong SEO rankings do not guarantee your brand is visible in AI generated answers. Request your free AI Visibility Report to find out where you stand.
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March 12, 2026
Insight
AI Visibility Is Now a Core Commercial Skill for Hoteliers
Quality of product and service no longer determines who gets recommended. Accuracy of the digital record does.
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