Generic AI chatbots are being deployed across healthcare faster than the risks are understood. This article covers the three that matter most, hallucination, privacy and missing human oversight, and how to design around each one.

A fractional CMO gives growing businesses board-level marketing leadership at a fraction of a full-time hire. But the right cost depends entirely on what you actually need — days per week, seniority, sector, and whether you want strategy alone or delivery too. Here's how UK rates work in 2026 and how to match the spend to your stage.

On 15 May 2026, Google published its first official guidance on how websites can appear in its generative AI features, including AI Overviews and AI Mode. It's the company's first authoritative answer to a question brands have largely navigated through speculation: what actually drives visibility in AI search?

How to appear in ChatGPT answers, and why it matters. A practical guide to AI brand visibility: how citation works, what AI systems actually reward, why marketing and software expertise need to sit together, and where to start.

Are buyers still finding brands through SEO, or through AI? A clear view of what has changed, what still works, and where to focus search investment in 2026.

Senior marketing leadership, deployed at the right moment, will do more for a scaling business than a full-time hire made too early. The question is what that leadership actually needs to do, and how to recognise when it's working.

AI search is now a primary channel for buying decisions, but strong SEO rankings do not guarantee your brand is visible in AI generated answers. Request your free AI Visibility Report to find out where you stand.

Quality of product and service no longer determines who gets recommended. Accuracy of the digital record does.

Why finding early adopters is a search problem, not a persuasion problem—and how your first users will shape everything that comes after.

It starts innocently enough. "Let's just add one more feature." "We should build this properly from the start." "The investor mentioned they'd love to see X." Eight weeks become six months. £30k becomes £90k. And suddenly, your minimum viable product is neither minimum nor viable. Sound familiar? You're not alone, and there's a way out.