SOFTWARE DEVELOPMENT · AI · STRATEGIC MARKETING

Build your product.Grow your business.

We help businesses build digital products, automate workflows and reach customers. Our team connects software development, AI and strategic marketing around a clear business goal.

Let's talk about your goalsExplore our work →

Start with one challenge. Connect the right expertise around it.

Strategy

Customer needs

Build

Software & AI

Grow

Marketing & learning

Let's talk about your goals

Tell us what you need and we will be in touch within one business day.

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SELECTED WORK

TaxNav

Software development + fractional CMO

AI4U

Customer email automation

SELECTED WORK · TAXNAV

Software and go-to-market, built together.

For TaxNav, we combined custom software development with fractional CMO support. The work connected a browser-based tax product, spreadsheet workflows and HMRC submissions with the marketing needed to bring it to customers.

Read the TaxNav story →

app.taxnav.co.uk

TaxNav application dashboard
TaxNav — product development and marketing by PQ Impact.

Product

A connected application for tax records and submissions.

Marketing

Strategy, content, campaigns and automation alongside the client’s team.

Ongoing work

Product improvements and customer acquisition informed by real usage.

“Without their guidance and skills, we would have struggled to bring both product and marketing together in one resourced organisation.”
Paul OldridgePaul Oldridge, Co-Founder, TaxNav

HOW WE CAN HELP

What does your business need next?

Start with the challenge in front of you. We can support one part of the work or connect product, technology and marketing in one plan.

Software development

Build a new product, improve an existing application or connect the systems behind your business. We support discovery, UX, development, integrations and ongoing improvement.

Explore software development →

AI systems & automation

Put AI to work on a defined business process. We develop agents, knowledge systems and integrations around your data, with clear rules for human review.

Explore AI development →

Marketing

Turn customer insight into a clear direction and coordinated execution. Get fractional CMO support, demand research, campaigns and measurement connected to your business priorities.

Explore strategic marketing →

AI visibility

Understand how AI assistants describe your brand and which competitors they recommend. Identify content and technical improvements, then monitor how visibility changes.

Explore AI visibility →

Product decisions and marketing decisions belong in the same conversation.

What customers ask for should shape what you build. What you learn from the product should shape how you reach them. We connect those decisions through shared priorities, delivery and measurement.

We do this for our clients. See the latest case study: TaxNav.

Customer insight

Product and campaigns

Feedback for the next decision

OUR ADVANTAGE

One partner who knows your product. Not separate vendors who never see it.

We know your application inside out, so we can automate its processes and implement AI where it actually helps. That same knowledge puts us in a strong position to generate growth through marketing. Separate vendors each see a slice. We see how the product works, and that is the advantage.

Know

Your application

Automate

Processes & AI

Grow

Through marketing

WHICH TOPICS SHOULD WE COVER?

Topics help us prepare. We will be in touch within one business day.

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AI IN PRACTICE · AI4U

Automation that takes the load off support, and knows when to hand work back.

For Ai4U, we built an answer system for industries where the quality of information is critical. One way it is used: it prepares customer replies in Gmail or Outlook from an approved knowledge base, so routine questions do not pile up on support. Automatic sending is enabled only for agreed categories, after testing. When the information is incomplete, the message is routed to your team. Want to learn more? See the example of one of our clients, Ai4U.

See the AI4U example →

Customer email

Approved knowledge

Reply or human review

Application

Automation

Handoff

HOW WE WORK

A clear next step at every stage.

01

Understand the goal

We review your business priorities, customers, existing systems and constraints.

02

Agree the plan

Together, we define the first scope, responsibilities and measures of progress.

03

Build and deliver

We work in manageable stages, sharing progress and gathering feedback as we go.

04

Learn and improve

We use results and user behaviour to guide the next product, marketing or automation decision.

The scope and delivery model are agreed around your priorities.

START WITH A CHECK

Does AI put your brand on the shortlist?

See how ChatGPT, Claude, Gemini and Perplexity describe your brand, where competitors appear and what you can improve. Enter your website and we will reply with a free audit and a consultation.

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Free audit within five working days, plus a consultation to talk through the findings. No card details or contract.

Learn more about the audit

PEOPLE BEHIND THE WORK

Talk directly with our co-founders.

Daniel Stachowiak

Daniel Stachowiak

Co-founder

Daniel brings experience in building businesses, corporate development and go-to-market strategy. He helps connect commercial priorities with the work needed to move forward.

Email Daniel →
Marcin Pastuszek

Marcin Pastuszek

Co-founder

Marcin combines software development, strategic marketing and analytics. He helps teams turn business goals into a practical plan for product development and growth.

Email Marcin →Message Marcin on LinkedIn →

FAQ

Before we start.

Can we work with you on just one area?

Yes. You can start with software development, AI, marketing or AI visibility. We agree the scope around the challenge you want to address.

Can you work alongside our existing team?

Yes. We can complement your team with the capabilities the project needs. Responsibilities and ways of working are agreed at the start.

Can you improve an existing product or system?

We start by reviewing what is already in place. The scope may include new features, integrations, performance improvements or changes to the architecture.

How do you approach AI projects?

We begin with a specific use case, the available data and the decisions the system is allowed to make. Testing, access and human review are defined as part of the scope.

How much does a project cost?

Pricing depends on the scope, existing systems and delivery model. After understanding your requirements, we can propose an approach and explain the assumptions behind the estimate.

What happens after we contact you?

We review your enquiry and reply by email. We then agree the most useful next step, such as a conversation about priorities, an assessment or a scoped proposal.

GET IN TOUCH

What would you like to build or improve?

Tell us where you are today and what you want to change. We’ll help you identify a practical next step.

Back to the enquiry form

Prefer email? hello@pqimpact.com