Startup

Are buyers still finding brands through SEO, or through AI? A clear view of what has changed, what still works, and where to focus search investment in 2026.

Senior marketing leadership, deployed at the right moment, will do more for a scaling business than a full-time hire made too early. The question is what that leadership actually needs to do, and how to recognise when it's working.

Why finding early adopters is a search problem, not a persuasion problem—and how your first users will shape everything that comes after.

It starts innocently enough. "Let's just add one more feature." "We should build this properly from the start." "The investor mentioned they'd love to see X." Eight weeks become six months. £30k becomes £90k. And suddenly, your minimum viable product is neither minimum nor viable. Sound familiar? You're not alone, and there's a way out.